Gamers rely on word of mouth to learn about new games and developers. Word of mouth affects games in different ways: It leads potential players to discover new games, helps them decide which game to buy, and lets them know what other people think about a game after they’ve played it.
If you want your PC games free to download to stand out among the competition, you need an effective strategy for encouraging word of mouth.
It’s challenging to get people talking about your game. It takes time, money, and effort to make it happen — not just on the first day of release but every day after that.
Make People Remember Your Game with Music
Whenever someone hears a song they like, they associate it with the feelings they had while they were listening to it. Your goal is to get players feeling the emotions that lead to talking about your game — excitement, nostalgia, curiosity, happiness, or any other feelings that spur people to talk.
The best way to make people remember your game with music is to choose music that really resonates with your players. Ideally, you should include a lot of songs that are associated with your target audience — that’s the best way to make them feel something when they play your game.
Selecting appropriate music for your game is a balancing act. You want music that listeners will appreciate, but not so much that it distracts from the gameplay or feels like it’s trying too hard to impress. Finding music that strikes the right balance takes time and effort, but the payoff is well worth it.
Add a Soundtrack to Build Excitement before Launch
You may want to build excitement for your game before you launch it to the public. You can do that by adding a soundtrack that’s similar yet distinct from the one you’ll use after launch.
Choose songs that players would enjoy listening to while waiting for your game to be released.
For example, take a look at how the developers of the game Florence added a soundtrack to build excitement for their game before it was released. They released an album full of music that was similar to the music in their game.